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Self-Service: the bridge between publishers and advertisers.
When it comes to innovation in digital advertising, self-service is king. More and more digital...
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LatestRESPOND DYNAMICALLY TO MARKET CONDITIONS BY COORDINATING PPC, SEO AND DATA ANALYTICS
What is the ideal ad spend for your brand? Ideally, it would be zero because all of your traffic and leads would be organic. Some would call that a perfect world and unrealistic. However, smart use of data can drastically reduce...
- SEO
- Content Marketing
- Design & UX
- MarTech
The key to assigning budget to branded keywords
In this competitive environment, it’s crucial for any business to develop a solid marketing...
How to build great brand experiences via data-driven content
Data has been central to marketing strategies in the last few years with good reason. Data can...
7 Tips And Tricks To Improve Your Typography
Most people think about colors, images, logos and layouts when we talk about “design”? However,...
Business intelligence: What it is and how to succeed at it
You have probably heard them a thousand times, but maybe you are not quite sure about the meaning...
- Social Media
- Digital Marketing
- DEM
- Programmatic
Social selling: 5 Benefits And 5 Helpful Tips
Social selling is becoming more popular, though some marketers are not sure what it involves and...
How Travel Companies Should Map Their Customer Journeys
It’s human nature to seek more information after seeing an ad or promotion, particularly...
All You Need to Know About Direct Email Marketing (DEM)
Direct email marketing (DEM) is one of the most important disciplines in digital marketing....
Programmatic opportunities in times of crisis
We are going through times of uncertainty and fear. Situations like this very often lead to budget...
- Data & Analytics
- eCommerce
- Brand Strategy
- Marketing Strategy
How can you use CRM data to improve your social campaigns?
Social media has become an indispensable part of any marketing strategy. That’s why there are...
5 Deadly Mistakes To Avoid In Your E-commerce Strategy
If you are planning to build an e-commerce site for your business, it’s equally important to know...
Hotel Branding: Shaping Your Brand Identity
As a hotelier, have you ever thought of your hotel as a brand? It’s not only a case of...
The Basics Of Online And Offline Sales Psychology
Strategic use of psychological techniques can be incredibly useful for businesses and marketers,...
